Property Thane

 April 2020

The Coronavirus pandemic has forced many real estate stakeholders to embrace new-age technologies. Real estate agents who have an online presence, have been able to continue running their businesses, while brokers who relied entirely on face-to-face meetings, have been forced to halt their business for the time being.

At a time like this, it may be a good idea to learn about technologies that could enable you to grow your business and the technical terms that would come your way. In this article, we list 30 technical terms that real estate agents will often come across, they try to expand their presence online.

PropTech

Property technology, shortened as PropTech, is the use of new-age online tools, to assist real estate brokers in managing and selling properties. Using these tools, a broker can carry out nearly all of his business online.

Lead

A lead is a contact detail of a customer, who is interested in your product of service. The contact details might include the name, the mobile number, the email address or the social media connection of the user. Every lead is basically a potential customer, which can be converted into actual businesses if pursued effectively. Housing.com, for example, provides sellers with leads in various forms.

Lead generation

While a lead is any person who indicates interest in your product or services, in some way, shape, or form, lead generation is the process of converting this interest into active participation in that product or service.

Lead tracking

Lead tracking is the process of following up with people who have evinced interest in your product or service. It also involves tracking the source and status of leads and coming up with effective actions, towards lead generation. This is an important part of the online business strategy. Lead tracking involves the broker gathering all details of the leads they have generated through various mediums. Using this information, you can follow up on the leads, based on their underlying potential, using lead management software. This huge data can also be used to find out what works out well for your business.

Sales funnel

Once you see a high possibility in a user becoming a prospective client, you use various information and data sets, to make your interactions beneficial for the client from his perspective. For example, if someone is looking for a 1BHK home, you could send him mailers about the launch of such a property, as soon as you get to know about it. In good time, the lead may become a client and the process you followed to achieve this, is termed as funnelling.

Lead conversion

Suppose that a client got in touch with you, through a mobile app or webpage. After making sufficient inquiries and being satisfied with the services, the customer may then be willing to buy the product. This process is known as lead conversion.

CRM

Keeping regular contact with past, present and future customers, is of utmost importance for agents. This is where customer relationship management (CRM) comes into the picture. This involves creating a database of all your contacts and using data to reach out to them at regular intervals and special occasions.

Impressions

In paid advertising, impressions are the number of times any content on your website/app has reached unique users. In other words, impressions are the number of people who saw an online ad, article or video post, because it was displayed to the user. Whether they click on it or not, is not relevant in counting impressions.

Clicks

Clicks are the number of people who have clicked on your advertisement/content and have come to visit your site, thereby, increasing the traffic on the site.

Traffic

The traffic on your website or mobile app, is actually the number of visitors during a specific timeline. The traffic on your site/app can further be categorised into unique visitors and total clicks.

CTA

Call to action (CTA) describes the interactive features or anything on the app that ignites a response from the user. These help users to take action. For example, an online poll on your website, saying ‘Will property prices crash due to the Coronavirus crisis’, is one feature that would inspire such an action. Similarly, an option given to the users to rate their experience on the site, does the same.

CTR

When you send marketing emailers to advertise about your services, the percentage of people who click on links sent as part of the mail, is known as the click-through rate or CTR.

CPL

Cost per lead or CPL is an online advertising pricing model, under which a property broker pays advertising platforms only for a qualified sign-up and not for impressions or clicks on their advertisement. This model helps a broker generate secure returns, on his online advertising expense.

Keywords

Keywords are the words or phrases that users are more likely to use, while looking for online content on search engines. Relevant keywords in your content/video, can ensure better ranking for your services on the web. A buyer, who is looking for a PG in Gurgaon, is more likely to type ‘PGs in Gurgaon’ and not ‘where are paying guest accommodations in Gurgaon’.

SEM

Search engine marketing (SEM) refers to the use of paid advertising on search engines, such as Google, Yahoo and Bing, to drive traffic to your website. If a user is looking for, say, ‘Property in Gurgaon‘, several ads appear on the screen along with other results. SEM is in fact a more secure way to present your offering, to an already motivated customer.

SEO

There are innumerable pages on the internet, providing similar services. Some webpages have higher rankings, while others are ranked poorly. This has a lot to do with the webpage’s Search Engine Optimisation (SEO). How good your ranking is, in the wide world of the web, would depend on keywords. You need to have a strong SEO in place, to get a good ranking.

Webinars

Webinar is a combination of the terms ‘web’ and ‘seminar’, which refers to a seminar held online where exclusive audiences are invited to participate. People can conduct and attend webinars using their smartphones, laptops, tablets or desktops. Webinars enable participants to share and discuss data and information, by way of sharing video images and PowerPoint presentations and screen capturing. Zoom, GoToWebinar and Skype, are some of the most popular platforms to conduct webinars.

Landing page

Often, property brokerage houses seek a visitor’s contact information, including name, job title and contact number, to provide certain information. Most common among these are research reports about property markets, etc. The page on which the user lands after entering this personal information, is known as the landing page in digital marketing. Advertisers use the personal information, to enhance their database and as potential leads.

Microsite

In digital marketing, a microsite is created to focus on a single campaign. If a broker is launching a special offer to, say, sell properties in Gurgaon at a discount, he might launch a sub-site through the main site, to feature the new campaign. These could have a short or long-term life, depending on your requirements. These sites are also supported by their own social media campaigns.

CMS

Content management system (CMS) is the software used for website design. This software helps you in creating, managing and modifying content on your website. The most common CMS platforms are WordPress, Squarespace and Wix.

Application

An application or app, on website or mobile, is software designed for a specific task. While an app for desktop or laptop computers is called a desktop application, those for mobile devices are called mobile apps. Using mobile apps, buyers can not only view properties available online these days but also complete almost the entire transaction.

Frontend

The user-facing part of your website or app is known as its frontend. How a website looks to customers and how useful it is, in his overall experience, is decided by the frontend.

Backend

The part that powers a website is known as its backend. All the good work done at the backend, though coding, applications and linkages, is reflected at the frontend in the form of aesthetics and functionality of your webpage/app.

Database

A database is a collection of each and every piece of information that a property broker has – names, addresses, emails, phone numbers and transaction history – with regard to his prospective and existing customers. In database marketing, this information is analysed and used to create a personalised experience for each customer, in order to expand reach and business.

API

API or application programming interface can mean two things. An API is the way in which web applications are created. APIs also enable software developers to use data and features of other products, to create the programme of their own. Map-based searches, for example, typically use the Google Maps API that enables them to use Google Maps on web pages. The same is true of Amazon Product Advertising API that allows developers to access Amazon’s product database and advertise Amazon products on their website.

User interface (UI)

User interface (UI) of your webpage or mobile app basically describes the role of the design elements and functionality of the page, in increasing or decreasing the user experience on your page/app. These include the size and font of the text, colours used, design of the icons, presentation of data and numbers, etc.

User experience (UX)

Suppose, a customer uses your mobile app and finds it extremely easy to navigate from one page to another and is able to complete the task they intended, without getting stuck anywhere. Their response to the app would be known as UX. A bad user experience can cost someone their business. This is why there is a lot of emphasis on enhancing the user experience by way of keeping things simple and functional, in webpage and app designs.

Mobile responsive

Suppose, you have a website featuring your products. Now, how well does this site run, if a customer chooses to view it on his mobile, which has a smaller screen size? This response of your webpage on the mobile, is known as the mobile response of the webpage. The success of the page would entirely depend on how user-friendly the page is, on mobile.

HD video

Visual display plays an important role, in the sale of property units. A high dynamic range (HDR) video will showcase the property in greater detailing. HDR video displays comparatively better luminance and colourful content, along with eye-catching contrasts.

Virtual tours

A virtual tour is the collaboration of a series of pictures or videos, to enable your user to have a realistic view of the property online. A virtual tour not only gives the buyer a fair idea about the property but also saves time, energy and effort. This is precisely why virtual tours of properties have been popular tools, to make a website user-friendly and stay relevant. At a time when buyers are not able to go for site visits, virtual tours can be extremely handy.

Get To Know About: Our Internet Marketing Agency in Thane

Get More Information About Real estate agents for Properties in Thane For More Details Visit Propertythane.com And Email Us On info@propertythane.com

 April 2020

According to the International Labour Organization (ILO), 25 million people worldwide would suffer job loss due to the Coronavirus spread. Mentioned below are steps a home buyer can take, if his income sources have been adversely impacted because of this crisis.

As the Coronavirus crisis assumes massive proportions, those servicing long tenure loans like home loans have additional reasons to worry apart from being safe during this human crisis. How would one pay home loan EMIs if they were to lose their job?

Home buyers in India largely depend on housing finance to make a home purchase. RBI data shows over Rs 13 lakh crores of housing loans outstanding as on January 31, 2020. This means a large number of buyers are under tremendous pressure due to the human and economic calamity caused by the pandemic. In some cases, the monetary blow is already evident. Companies across the world, especially in the aviation sector, have laid-off millions already as the pandemic devastates their businesses.

According to the International Labour Organization (ILO), nearly 25 million people would suffer job loss worldwide on account of the extraordinary shock to the economy in the aftermath of the Coronavirus spread. In its report, titled ‘COVID-19 and World of work: Impacts and responses’, the ILO estimated that the effects of the contagion, which has made over 8.5 lakh people sick around the world as on March 31, will be far-reaching, ‘pushing millions of people into unemployment, underemployment and working poverty’.

So, what should a home buyer in India do if his income sources have been adversely impacted by the Coronavirus crisis?

“Ideally, a home loan borrower should include his home loan EMI of at least six months in his emergency fund. Including this would allow the borrower to continue with his EMI payments even during financial emergencies like job loss,” says Ratan Chaudhary, head of home loans, Paisabazaar.com.

But, what if you haven’t? Mentioned are some options.

Apply for EMI holiday

Take advantage of the moratorium period: Announcing major relief to home loan borrowers in the aftermath of the Covid-19, the RBI on March 27, 2020, deferred EMI payments under a three-month moratorium period apart from bringing down the repo rate to a record low of 4.4%. The RBI has advised banks not to categorise late payment of long–term loans as non-performing for the period between March and May 2020. As the moratorium period covers time from March 1 to May 31, you get a two months grace period.

However, be mindful of the many catches in this opportunity. First of all, it’s not an EMI holiday -you will have to pay the money later, with an interest. You have just got yourself two months’ relaxation from the RBI, without the late payment being categorised as a ’default’ in your credit history. Additionally, whether the benefit be extended to you would be your lender’s call and the interest to be charged for the delayed EMI payments would also be the bank’s discretion.

Suppose your home loan EMI is Rs 40,000. Up on non-payment, this amount will be added to the loan principal. In the next month, the interest will be computed on the loan outstanding, along with Rs 40,000.

For the borrower who has been laid off, not taking this option is not actually an option. “While availing of the moratorium will cost them additional interest cost, it will give them at least a two month window to get a job or arrange funds from other sources, without hurting their credit score,” says Chaudhary.

Money from severance package

Use the money from your severance package: From June such a borrower will have to arrange the money to pay his home loan EMIs or face the usual consequences- the default would find a mention in your credit and the bank would charge a penalty on each default, apart from the interest.

At this point you shall be obliged to use the money from your severance package to make the payment. This amount would technically be equally to the salary of the number of months mentioned as your notice period under your job contract. You will for instance, get at least two months’ salary as part of your severance package, if your notice period is two months. Since this money is all you have for the time being, you have to be utterly careful in spending it. While you use this money to pay the home loan for now, look for other options in case you aren’t able to find employment for the time being.

Use Fixed Deposit (FD), Recurring Deposit (RD) money

Use your savings: You could also depend on your FD and RD to make the EMI payment for the simple reason that the interest you currently get on these (SBI FD interest is 5-6%) would be much less than the interest you would pay on home loans (SBI home loan interest rate is 8%), more so in case of a default.

“For those who have failed to make provisions for home loan EMIs in their emergency fund, can redeem their existing fixed income investments not tied to any crucial financial goals, such as retirement corpus, children’s education fund, etc.,” says Chaudhary.

Withdraw from Provident Fund (PF)

Use your provident fund money: Through a notification in the wake of a 21-day lockdown, the labour ministry on March 29, 2020, allowed the 60 million subscribers of the Employees’ Provident Fund Organization (EPFO) to withdraw a portion of their retirement savings. Subscribers can withdraw 75% of their savings or up to the three months’ basic salary and dearness allowance (DA) from their PF account, whichever is lower. This amount could help you to pay home loan EMIs for some months till you find alternate sources. The best part of the plan is that your request of withdrawal of the PF money will be addressed within three days.

Liquidate assets

Sell gold, liquidate debt instruments: Investment in various debt instruments should be liquidated at this juncture to pay the home loan even in a scenario when you have to take a haircut. You could also pledge gold and jewellery to arrange funds for home loan EMI payment. Amid gold prices touching new lows each day in the aftermath of the pandemic, you might not get what you expected from the yellow metal—gold prices fell to Rs 42,693 per gram on April 1, 2020.

You could also consider selling automobiles, furniture and gadgets that aren’t a must-have at this point.

Equity investments, opines Chaudhary, shouldn’t be touched as that would mean converting your notional losses into real ones.

“The ongoing correction in the equity markets would have already reduced their portfolios by at least 30%,” he says.

Borrow from family, friends

Look for family support: Borrowing from family members and friends who are in a position to lend you money for the time being could be another option. This option is advantageous as:

• You won’t have to pay an interest on the amount
• You will have more willing and less scrutinizing lenders than a bank
• You will not accrue penalty on interest you aren’t able to repay within a specified time.

That said, be realistic about the timeline when you plan to return the money as you are running the risk of stressing your personal relationship here.

Things home buyers should not do if they are paying EMI

Here are certain things that you shouldn’t do as you deal with tough times in your life:

Avoid the lender: The first thing the borrower should do is to inform the bank about the job loss. Avoiding them at this juncture would be the worst thing to do. Genuine borrowers wouldn’t find it difficult to convince the bank to refinance the loan. For instance, by prolonging the tenure, the EMI amount could be reduced.

Expect a salary hike: In a bad job market, finding a job might be an excruciating painful process. You shouldn’t be averse to a job offer that would pay you not more than your last salary package or in fact pay less. Remember, this is only for the time being. You may find a job suited to your skill and profile when things get back to normal.

Also read: Guide to Payment Plans – Which one Should You Go for?

Get More Information About Home Loan for Properties in Thane For More Real Estate In Thane Details Visit Propertythane.com Or Email Us On info@propertythane.com

 March 2020

Experts believe that the real estate sector has a lot of unsold inventory in the luxury space but not in the affordable housing space where there is a major supply shortfall.

Hence, the customer has to first segregate both these markets and adopt a suitable approach for each of them that effectively enable them to get the best deal. In the luxury space, it’s clearly a buyer’s market; hence, the buyer can name his price within the region. A 15-20 percent discount below the listed price is possible in projects where the developer has a high debt.

Rohan Bulchandani, co-founder and president, Real Estate Management Institute (REMI) and The Annet Group explains, “The festival period, starting around Janmashtami (August-September) through the end of the year, is the ideal time to buy a home in Mumbai. It would appear that this period creates an almost perfect convergence of the three key elements required for a property transaction to culminate: demand, supply and money.”

Source : www.freepik.com

Buyer-led demand

For most Indians, the purchase of one’s home is perhaps the most significant life-investment, requiring a large capital outlay and as a culture deeply rooted in spirituality, religious sentiment and superstition, there is a significant bias towards making such an important life-purchase decision during the festival season.

Developer-led supply

Developers are acutely aware of the buyer-led demand phenomenon during the festive period. Sluggish sales of completed homes over the prior months, have led to a glut in the finished goods inventory, which developers are now keen to offload. As many developers are faced with this situation, the competitive environment drives them to differentiate themselves by offering innovative deals in order to attract customers.

Bank and Housing Finance Corporations (HFCs)-led money supply

To further facilitate property transactions during the festival season, banks HFCs also play their role, in capitalising on the opportunity to increase business for them. In addition to interest rates and EMI reductions, institutions often sweeten their offerings by eliminating the processing fees, waiving customary pre-payment penalties and by including free property and accident insurance.

Things to keep in mind for value picking

“Pick projects where the developer has a good track record of quality, on-time delivery, amenities being delivered across other projects, etc. For the affordable housing space, always go with a branded developer with a high reputation; pick a project which is an integrated township near a railway station. Look for a place where people are already residing or the pos session is only a few months away. This way, the customer can be sure of the amenities being de livered and also that utilities such as water, electricity, etc, are not a problem,” suggests Rohit Poddar, managing director, Poddar Developers.

Buying a property is a one-time decision for many, so while buying a property during the festive season; buyers should focus on the budget and the connectivity of the area as they are the most important factors one should keep in mind for value picking.

Gaurav Shah, director sales and marketing, Ravi Group, feels, “The cost of the property plays an important role, whether the buyer is buying an under construction flat or a resale property. If the cost is not considered, the dream home could end up becoming more of a worry than an escape. Another prime factor is the connectivity. The area should be well-connected to schools, colleges, hospitals, markets, shopping places and bus, train stations. The location is often an afterthought when it comes to purchasing a property because nowadays, buying a property in Mumbai is an expensive affair.”

According to experts, the festive season creates a win-win-win situation wherein buyers, developers and financiers, all benefit from the appropriate environment. Historically, property transactions increase by 25-35 percent during the festive season and in certain cases, upto 40 percent of sales take place during this period.

Also read: Realty Watch – The Five Pillars Of Affordability

Get More Information About Property dealer in Thane For More Details Visit Propertythane.com And Email Us On info@propertythane.com

 March 2020

The areas beyond Thane are no longer perceived as distant suburbs but as sought-after destinations for residential living.

Talks on affordable housing in Mumbai is fraught with danger. Ei ther the claims of af fordability come with the rider of `as per Mumbai standards’ or it is so far a place that to live and commute to the city is a nightmare. However, amidst this ground reality of the city, there are locations, which defy the conventional thought process of Mumbai as far as affordability along with quality living are concerned. The critics who had, a decade ago, dismissed areas beyond Thane as `too remote for habitation’, are today forced to eat their own words. As a matter of fact, it is not one or two locations that are today redefining the concept of affordable housing in this part of the world. There are many and among the top picks are Ambernath, Shahapur, Badlapur, Kalyan and Titwala.

Collectively, these locations are not only the five pillars of affordability and quality living but also identical case studies on destination development. Ambernath has been probably the most notable location to shrug off the tag of `beyond Thane’. Today, it has evolved as a micro-market in itself where affordability has yet not been compromised. At the same time, there exists top line infrastructure and the social infra is also growing. With some commercial activity also moving to the region, it holds a unique place on the property map of the city. “Frankly speaking, I had bought an apartment in Ambernath as an investment for my retired life. With the kind of budget that I had, I could not afford it in any other location in and around Mumbai but my world view has changed now, post moving in.

The kind of greenery that is here is non-existent in any other location. It is definitely not a `beyond Thane’ market anymore,“ says Vasudha More. Also, no one refers to Shahapur as a holiday destination anymore.It is very much a first-home market now. The first-movers in this market who had invested into a holiday home a few years ago, have already been witness to anything between 200 to 300 per cent appreciation.

Source : www.freepik.com

Rajeev Naik, who bought a holiday home in Shahapur around a decade ago today feels proud of his decision. He feels it is proving to be a goldmine not only in terms of the appreciation value, but also the market is a strategic business corridor for him. “The best part is that this area has a superlative location advantage with excellent climatic conditions and greenery that make it ideal for quality living. When I move out for local trekking and forest camping, I feel I have the luxury of a holiday in the neighbourhood,“ says Naik.

Badlapur has been in the news due to the 2015 hit film of the same name. `Badla’ literally means change and `Pur’ means town.Most of the early residents moved to this area due to its connectivity to Mumbai via rail. However, there are other socio-economic reasons that are helping the market to evolve as an attractive destination. Affordability here is just an icing on the cake. “I knew that I was shifting to a place that is 68 kilometres away from Mumbai when I first bought an apartment but even then, the nature lover in me knew one thing for sure the kind of price point at which I was getting a property where there is a mountainous terrain on both sides and Ulhas River close by where else could you get such luxury,“ asks Joel Samuel, a photographer.

Then comes Titwala where affordability is the USP and yet, it is not a compromised location. As a matter of fact, people who have settled in this area also feel blessed because Titwala has always been a devotional tourist attraction. It is no more a future destination but one where constant appreciation would entice any smart investor. The firstmovers who had bought a property here due to budget constraints already feel rich enough. “I came to Mumbai from a small town and along with the affordable factor, what also impressed me about this location was its look and feel of a small hamlet. Today, it has changed a lot, thus making me richer,“ says Sugandha Dasgupta.

Last but not the least is Kalyan that has very good connectivity to parts of Mumbai and other cities via the Kalyan-Shilphata Road, Agra Road and National Highway 4. This also increases the growth prospects of the region. The proposed Navi Mumbai International Airport is at a distance of less than 35 kms. Needless to add, it adds to the demand for upscale housing in the region, which is anyway much affordable than other markets of Mumbai. Analysts maintain that the areas beyond Thane have shaped up well over a decade. And still no one could probably match these locations. They are the real case studies for any student of urban development and quality habitation.

Also read: Seven steps to get the best price for your used property

Get More Information About 2 BHK in Thane For More Details Visit Propertythane.com And Email Us On info@propertythane.com

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A moody monsoon gives way to the festive season and you want to open your house to friends and relatives. Start with some new trends to ensure sunshine and chase away the clouds. Paint your walls in sunshine yellow, buttercup yellow, sunny sky blue, tangerine.

Walls or wonder

Create a garden like haven complete with dragonflies, insects, long willowy leaves and foliage, in different tones of greens with grey, organic wall coverings, or even murals with garden themes reminiscent of Seneka Senenayeke or Henri Rousseau paintings.

These make a magical impact upon one or two walls of the living space or entertainment area. On other walls, choose themes in solid colour palette from the artwork on the wallpaper.

Traditional touches

With festive dandiya, Dussehra, Diwali, in the air, celebrate your living rooms and dens with an exquisite ethnic touch. Think mirror work and woven crafts, like Kutch embroidery, Rajasthan bandhani and mirror work, Phulkari throws, Ladakh kilims, Kan tha fabric upholstery, woven durries – that are now a rage all across Europe. Our Gujarat-and-Rajasthan-carved jharokhas make dramatic frames. Use Kalamkari sheets framed as screens in the room.

Our wealth of Indian arts and crafts adds panache to your rooms, with your purse not getting too light. The one danger of going ethnic is that it’s easy to go over the top. Keep it to just occasional accents intertwined with a trendy, global, neutral look.

In the throws

You may not need to change the up holstery ­ just use a tribal Toda shawl as a throw and pick up some cushions in red and black.

Into the wild

Make one room -facing the sea or a garden -outdoor-sy, designed with a garden theme but with all the comforts of indoors. It’s the Big Trend this year. Start with an assortment of oversized palms or even faux banana trees in earthen urns, echoed with chartreuse, lime, citron, moss green and ocean blue on walls and furnishings. Augment lamps with botanical paintings. Large pic ture windows with foliage hung on the outside, florals on chairs and an occasional couch or lamp shade make a statement. Wallpapers (in first point) echo this theme.

Water ways

Water bodies with floating water lilies and candles, simulated natural looking lotus, give a festive sparkle and create a calm spa-like ambience in your home. Natural finish woods, stone accessories enhance this soothing ambience.

Lamp it up

Look for lamp bases in unlikely stone sculptural art and new age steel forms. Even Indian Dhokra work sculpture with inbuilt lighting is delightful in its tribal allure. Japanese rice paper pendulum lamps in clusters of sizes and colours transform corridors and passages. Use them in organic shapes atop the coffee table, dining space or a corner nook seating area.

Lights everywhere

Pepper the lamps with tiny LED lights, nearly invisible within these large lighting features. These animate works of art become the focal point or the showstopper of your festive decor changes.

Also read: How To Make Your Home Pet-Friendly

Get More Information About Flats in thane For More Real Estate In Thane Details Visit Propertythane.com Or Email Us On info@propertythane.com

 March 2020

Source : Freepik.com

Earlier, principles of Vastu Shastra were for the conservative, and Feng Shui was for the more modern mindset; but now you have astrologers and pundits offering you a combination of both. You can see houses that have their beds and sofas placed according to Vastu, and décor adhering to Feng Shui; like a Buddha facing the door and wind-chimes over the windows. These two ancient sciences have a solution for almost anything, and with the internet exploding with tips, guides and how-to blogs, it is easy to lose sight of what you really wanted to achieve when you started out. Here is a Vastu-Feng Shui 101 with basic Vastu for the home and Feng Shui suggestions in terms of the direction of furniture, décor selection, temple placement, and the works!

Place of Worship

A place of worship is an integral part of an Indian home. Some may not believe in the ideas of Vastu or Feng Shui, but, when it comes to something holy like a temple, the flow of energy definitely needs to be appraised and tuned. There isn’t much fuss here; just a few simple steps for the positive energy to flow into your home. Based on Vastu shastra for home, the rooms of worship, prayer and meditation should ideally be located in the north-east area of the house. Alternatively, they can also be in the north or the east area. While worshipping, one should face the East, and idols should not exceed 6 inches in height. It is advised that one should not sleep in the same room as a place of worship. An ideal position would be one where you face east or west while praying. The guidelines for the place of worship are nearly the same in Feng Shui and Vastu Shastra for the home.

The Bedroom and Wealth

The master bedroom should be located in the southern section of the house, and if the bedroom is located in the north, it’s believed that the likelihood of unrest in the family increases. The bed should be placed in such a way that the headboard is towards the south or the west while sleeping, always avoiding to sleep with their head towards the north. Family members should avoid taking meals in the bedroom as doing so is believed to cause ill-health, especially if they eat while sitting on the bed. Keeping divine idols in bedrooms should be avoided. If the house has more than one floor, then the master bedroom should be on the top-most floor, and the ceiling should be level and unbroken. This maintains a uniform energy through the room, which in turn gives one a steady state of mind. Basic Vastu remedies advise that children’s rooms should be in the north-west or the west and, for higher levels of concentration, they should have a separate study close to their bedrooms. Wealth and cash should be stored in the north, which means you should be facing north when storing or retrieving cash, and jewellery should be kept facing the south as it’s said to increase the wealth.

Other Parts of the Home

• The dining room should be facing west as it is ruled by Saturn that symbolises the path of Bakasura, the representation of the hungry.
• If you plan to keep plants at home, it is suggested that you avoid thorny plants like cacti, and avoid growing plants along the north and east walls.
• The north-east, north-west, north, west and east corners are best for a study room. These directions attract the positive effects of Mercury increasing brain power, Jupiter increasing wisdom, Sun increasing ambition and Venus helps in bringing about creativity in new thoughts and ideas. Alternatively, the study room can also be located in the same direction as the bedroom. The study room and place of worship situated adjacent to each other or in the same room is an ideal arrangement.
• The main gate of the house should have two panels. The main door on the outer side should not open inside the house, and the doors in the house should not creak.
• The bathroom should ideally be located in the east or in the north-west, but never in the north-east. The wash basin should be mounted on the eastern wall of the bathroom and the geyser should be installed in the south-east corner.

Interiors and Decor – Feng Shui for Homes

Feng Shui and Vastu shastra for home may seem a little unusual to someone who hasn’t followed these practices before, but now there are a variety of items to choose from and you can embrace your choice in your own way. While there was just one kind of laughing Buddha that people gifted each other earlier, there are now idols of many different poses. One very beautiful item of décor from Feng Shui is a small water-flowing system which recycles water, where the water flows inside instead of outside. The significance of this is that just like the water in the fountain, good health, wealth and happiness will always keep flowing into your life.

Keep in mind the basic Feng Shui tips, like you are not supposed to purchase a Buddha or bamboo plant for yourself – it is supposed to be gifted to someone during an auspicious event like a house-warming. If your Buddha idol is kept facing the entrance of your house, it is said to bring happiness to your family. Wind-chimes placed on bedroom windows minimise fights at home and problems between the members of the household.

Also read: How to choose the right colours for your home, based on Vastu

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As you get down to selling your house, you realise that it is easier said than done. A dull real estate market over the last few years isn’t helping matters either. As unsold inventories of developers rise, getting a good deal for an old property appears to be an uphill task. Even so, you need to be on top of several aspects such as documentation and engaging a broker.

Here are some important factors to consider to make your property sale smooth

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Have all documents in place

It’s important to keep your papers ready at the time of selling your house. The chain of property ownership documents and society no-objection certificate (NOC) must be arranged early. If you can show the chain of documents along with the society NOC, then the potential buyer feels assured about the title of the property. It cuts the turn-around time.

“Do check for any claims from within the family especially if the property is inheritance. If the property still under a loan, ensure that proper clearances are taken for the same,” says Girish Shah, Executive Director-Residential Sales at Knight Frank India.

Spruce up your property

Well-maintained properties get buyers quickly. “You should seriously consider giving a fresh coat of paint as it will add a touch of freshness to the house. Getting a professional cleaning crew to clean the house will ensure that all aspects of the house are in presentable condition,” says Prashant Thakur, Head-Research, ANAROCK Property Consultants.

If you had given the property on rent and the tenant maintained it poorly, there is all the more reason for you to make the house presentable. If the property was lying vacant for many years, then too cleaning up becomes necessary. Get the lighting and plumbing fixtures in order.

“Inspection of the property by the potential buyer generally takes place in five minutes. If the buyer and his family likes it, there is high chance that the deal goes through,” says Naushad Panjwani, founder and managing partner, Mandarus Partners. Give utmost attention to the condition of the property.

Spread the word

Do inform your neighbours and friends staying nearby that you are planning to sell your property. “These individuals know the locality, infrastructure, building and in some cases the property in question too. You can also command a premium since they may want to live in that area to stay together with their relatives,” says Naushad Panjwani. You will be comfortable dealing with a known individual as a buyer of the property.

Post ads on realty portals

Post details of your property on a few real estate portals. Most of these postings can be done for free. For a reasonable fee, you can also make ‘verified’ postings. If you opt for a verified posting, the representatives of the firm visit the property, click pictures and upload them. These listings are also displayed in a differentiated manner on the portal.

Give a brief description of the property. Be clear in your communication. For example, “two minutes’ walk from the metro station” and “three minutes’ walk from the Mall,” are better than ‘in the vicinity of mall and metro station’. Also, clearly mention the name of the property, area, amenities available and the price. If you are willing to negotiate the price, mention it clearly. “Never, ever misrepresent the property or give false information about the property,” says Siva Krishnan, MD-Residential Services, JLL India.

Decide on the Price

Be reasonable in fixing the price of your apartment. More so, when the real estate market is in a slump. “Determine the optimum cost at which the property has to be sold. This can be done by looking at the circle rate or ready reckoner rate. Also speak to local brokers to understand the market for resale properties in the area,” says Shah.

You should know both the new property prices in your locality and the going rate for re-sale houses.

Engage a broker, if needed

Brokers charge around two percent on the transaction value; one percentage point each from the buyer and seller. If you think that the broker is going to add value to you in terms of lead generation, screening the buyers for seriousness, and help with the documentation, you should engage one. But do enter into a written agreement with the broker clearly specifying the terms and charges of the service. “Prefer a Real Estate Regulation Authority (RERA) registered institutional broker,” says Krishnan.

“You should also understand the supply mix of properties in your area. If your area has new projects coming in, then brokers will be keener to sell those flats over re-sale flats,” says Panjwani. “The brokerage paid by the developers is around three to five percent,” he adds. If your locality does not have new projects and you are competing against other re-sale properties, then it makes sense to engage a broker.

Deal carefully with buyers

If you list the property on a portal, be prepared to answer the calls from non-serious buyers as well. Being a tad flexible also helps.

“Be flexible about the furniture and fixtures that you are selling with the property. If a serious buyer comes only for the bare shell property, you should be open to selling that without furniture and fixtures,” says Panjwani. You may have to modify your quote accordingly.

This being a buyer’s market, you should also be prepared to lower the prices in line with the current trend. A discount of around five or ten per cent won’t hurt, if the buyer is serious and is in a position to complete the deal quickly. A serious buyer is one who has the funds for the property already in place. A quickly closed deal, within a month, may be more rewarding than the one that fructifies at the end of a year.

Also read: How Smart Homes can improve your lifestyle

Get More Information About Resale Properties in Thane For More Details Visit Propertythane.com And Email Us On info@propertythane.com

 March 2020

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It is a proven fact that colours have a significant psychological effect on people. A home is a place where a person spends a major part of one’s life. As specific colours stimulate distinctive emotions in the people, it is important to have an appropriate balance of colours in one’s home, to feel fresh and live a healthy life.

Colours for your home, as per direction

“While each direction has a specific colour, at times, it may still not suit the owner. Therefore, home owners should adhere to the general guidelines for colours as per Vastu Shastra, which entails the following key points:

• North-east – Light blue.
• East – White or light blue.
• South-east – As this direction is associated with fire, orange, pink and silver colours can be used to enhance the energy.
• North – Green, pista green.
• North-west – This area is related to air. So, white, light grey and cream are the best colours.
• West – It is the place of ‘Varun’ (i.e., water). So, the best colours are blue or white.
• South-west – Peach, mud colour, biscuit colour or light brown.
• South – Red and yellow.

Home owners must take extra precautions while choosing colours like black, red and pink, as these colours do not suit every person,” explains Sethi.

Colour guidelines, as per your home section

Experts point out that each section of your home, requires colours as per its energy requirement, size and direction. The colour requirement of your home section, should be as per its usage. Astro-numerologist, Gauravv Mittal, says, “People living in a home should keep the following points in mind, while colouring the rooms:

Kids’ room:

North-west is the best place for rooms for children who are grown up and go out for study purposes. As the north-west direction is governed by the moon, hence, children’s rooms in this direction should be painted with white colour.

Kitchen:

The south-east zone is ideal for kitchens and hence, the walls of the kitchen should be painted with orange or red colour.

Bathroom:

North-west is the best place for bathroom and hence, the bathroom should be painted with white colour.

Hall:

Ideally, the hall should be in the north-east or north-west direction and hence, should be painted yellow or white.

Home exterior colour:

The exterior colour of the house, should be based on its owners. Colours, such as yellowish-white or off-white or light mauve or orange, can suit to people of all Rashis.”

Colours that you should avoid in your home

Experts suggest that light shades are always good. Dark shades like red, brown, gray and black may not suit everyone, as they represent some of the fiery planets likes Rahu, Shani, Mars and Sun. “Red, deep yellow and black should be avoided. Generally, theses colours have high intensity and it may disturb the energy pattern inside your house,” cautions Sethi.

FAQ

Which colour is lucky for home?

Colours have to be decided, based on the direction and the date of birth of the homeowner. Colours, such as yellowish-white or off-white or light mauve or orange, can suit to people of all Rashis.

Which colour is lucky for bedroom?

The master bedroom should be in a south-west direction and hence, should be painted with blue colour.

Which colour is best for east direction?

White or light blue is ideal for houses in east direction.

Which colour is best for kitchen?

The south-east zone is ideal for kitchens and hence, the walls of the kitchen should be painted with orange or red colour.

Which colour is best for kid’s room?

North-west is the best place for rooms for children who are grown up and go out for study purposes. As the north-west direction is governed by the moon, hence, children’s rooms in this direction should be painted with white colour.

Which colour is best for drawing room?

North-west is the best place for the guest room/ drawing room and hence, a guest room in this direction should be painted with white color.

Also read: Vastu Shastra tips for the main door/entrance

Get More Information About Properties in Thane For More Real Estate In Thane Details Visit Propertythane.com

 March 2020

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Home owners who wish to keep pets at home, need to ensure that their house caters to its needs and provides a safe environment for all. We explain the dos and don’ts

Besides providing companionship, there are also therapeutic benefits of owning a pet. Nevertheless, owning a pet is also a commitment and a responsibility. Consequently, home owners should ensure that the house is safe and comfortable for their pets. Although a pet can turn your house upside-down, things generally change as the pet grows up and you learn to adjust to its behaviour and needs.

The most common change that home owners make to the décor, is to remove all rugs. If you have cats or dogs at home, the carpets can turn into breeding grounds for fleas, cautions Lekha Gupta, senior architect, LAB (Language Architecture Body).

“Wooden flooring is usually slippery. Pets love to run around and wooden flooring may cause serious injury. So, avoid it,” adds Gupta.

All staircases must be barricaded, to prevent small pets from rolling down or trying to climb up, unattended. “Also barricade all grills that overlook lower floors, as your puppy may try to jump down. All balconies and windows with wide grills, must be meshed so that puppies cannot go through them,” advises Yashodhara Hemchandra of Yashbans Kennels in Bengaluru, a well-known pet groomer, who along with her two daughters, Rishya and Radhiya, offers various pet related services.

Protecting your home’s decor

People with dogs or cats at home, are likely to find that their sofas are covered with hair, no matter how often they vacuum the house. Hence, opt for sofa covers that can be taken off and washed occasionally. “When you have guests at home, you can remove these covers,” offers Gupta. To keep the house clean, one should also designate a dining area, a toilet area and a cosy sleeping area for your pet. “To ensure that they do not spoil the floor with urine or poop, owners should start potty training from the first day the pets come home. Continuous and correct training for the first few days is important,” states Hemchandra.

“Most pets will tend to walk right into glass. So, put a frosted film, or a decal on the glass to avoid accidents. Pets can also get hurt by swinging doors or get locked in a room. Therefore, use door stoppers that are heavy, so that the pet will not be able to play with them,” advises Gupta.

Ensuring comfort for your pets

Cats and kittens tend to scratch, to sharpen their claws. Buy a scratch pad, so that they do not scratch your furniture. Ensure that cords on curtains and wires do not hang at a low level. “Keep small objects, stationery and children’s toys, medicines and household cleaners away from your pets’ reach to prevent them from swallowing these objects,”

Birdcages should be kept away from windows, to protect the pet from the sun’s heat and rain. Aquariums should also be kept away from direct sunlight, to prevent the growth of algae, which will make the water green. While painting, polishing or doing pest control treatment, keep the fish tank away, as the chemicals in the air may kill the fishes. Also, keep the tank away from sources of loud noise and check the electrical equipment of the tank regularly.

Tips for home owners with pets

• Vacuum-clean the house regularly.
• Hard flooring and anti-skid tiles are ideal for homes with pets.
• Provide steps for pets to climb onto high furniture. Else, their nails can rip the upholstery when they try climbing.
• Protect the pets by covering sharp edges of furniture.
• Store household chemicals in a locked cabinet and keep glassware and lighted candles away from the pets’ reach.
• Use wide and low wicker baskets to store all the pet’s toys and to avoid cluttering the house.
• Most common household plants are poisonous to dogs. Hence, keep plants like jasmine, poinsettia, castor bean, lantana, philodendron, etc., out of their reach.
• Keep dustbins and toilet lids closed.

Also read: 20 Ideas For Decorating Small Spaces On A Budget

Get More Information About 2 BHK Flats in Thane For More Real Estate In Thane Details Visit Propertythane.com Or Email Us On info@propertythane.com

March 2020

The future that Isaac Asimov envisioned in his sci-fi stories is slowly but steadily becoming a reality. First phones turned ‘smart’, and now it’s time for homes to follow the lead.

In the US, the concept of smart or automated home systems has been gaining ground since the 1980s. A report by New York-based market intelligence agency, AB Research, mentioned that in 2012, 1.5 million smart home systems were installed in the US, and the number would touch 8 million by 2017.

Although India cannot boast of such numbers yet, Mohit Arora, Director, Supertech Ltd, believes “the concept is gaining momentum…and is expected to grow at a significant CAGR of 29.5% between 2013 and 2020.” He further stated that the rising popularity of home automation systems can be attributed to government initiatives and rising energy costs.

In addition to reducing carbon footprints, smart homes will enhance the comfort and security quotient of a house while making life simpler. Let’s explore the numerous ways in which smart homes can improve quality of life.

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Locking and unlocking doors would become a part of mind games

Smart cards can facilitate opening and closing of doors as well as drawing of curtains. Alternatively, the same functions can be operated with the help of the “Internet or via WAP on a mobile phone or tablet”, any third party integrations, or through sensors, said Pawan Jasuja, Director, Finlace Consulting.

In a smart home space, doors can unlock when you approach and lock the house after you have left, automatically or with a remote controlled device.

Control the lighting system of your home remotely

Lights can be scheduled to slowly brighten at a particular time of the day to help you wake up or become dim before sleep time. It can even be set it in a way that it switches on and off automatically when you move in or out of your home. A state-of-the-art lighting control system based on motion sensors can even facilitate pre-configuration of settings to suit your varied moods.

Save energy, consequently improve your green footprints

“One can operate HVAC systems based on remote activation through mobile Coffee machines can be scheduled to work at a particular time of the day Washing machine can be scheduled to work during off-peak hours,” elucidated Abhay Kumar, Chairman and Managing Director, Griha Pravesh Buildteck Pvt Ltd.

Smart homes function through multiple connected devices. The key to success of a smart home is interoperability between devices and an efficient integration point which can then become a fulcrum for supporting different home applications. This Machine to Machine (M2M) technology ensures that you use only as much energy as required and discontinue usage when you leave the particular location, thus saving energy bills.

Worrying about home security will become a thing of the past

Since locking and unlocking of doors is machine-controlled you can set home alerts, which can notify security services based on certain violations at home, said Abhay Kumar. Smart homes are fully equipped with cameras, alarms and sensors. So, a siren can be set to trigger in case of unwanted motion or entry, or alerts can be scheduled for unexpected opening or shutting of doors and windows.

Since a smart home can be remotely observed and controlled, checking in with your family members also becomes easy.

Demand for Smart Homes on the rise

The highest demand for smart homes is in metro cities, such as Delhi, Mumbai, Bangalore, Kolkata, Pune, Chennai and some emerging tier-II cities, although for selected stratum of the society.

What curtails demand for Smart Homes?

Price is probably the single-most factor that curbs demand for smart homes. Mohit Arora explains that a complete apartment loaded with home automation technologies will comes at a total cost of Rs 2 crore, which is the starting price. However, buyers are usually given multiple technology options at different price brackets.

Also read: The Mumbai Housing Paradox

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